A mailing list is critical for any business, but it’s even more important for coaches and service providers. It gives you an easy way to stay in touch with your clients and ensures you’re building a database of interested potential buyers, which will help make sales easier for you.

But it’s not too late if you’ve yet started your mailing list. Here’s a little recap on why it’s worth you taking the time to set it up now!

#1: You have control over your mailing list

So many coaches spend valuable time building their social media platforms, but that time would be better spent building a mailing list. Because, unlike social media, you’re building something that is totally within your control. Your website and your email list are the only things you own and can control.

#2: It provides you with an easy way to stay in touch

You can guarantee that everyone you know will check their emails every day, and it’s no different for those on your mailing list. You have a simple communication method that’s easy to implement and puts you in front of interested prospects daily.

#3: Your mailing list helps you build better relationships with your clients

You could keep posting on social media, but an email is more personal. The people on your list have already shown that they want to get to know you better, so why not take the opportunity to showcase who you are by building a good rapport and a deeper relationship with them?

#4: Your mailing list builds trust 

People will only buy from those they know, like and trust. Your mailing list helps you achieve this. It gives you the time to build a better relationship with each person on your list and enables you to showcase why they should trust you and the services you offer.

#5: Build authority through your mailing list

The people on your mailing list are a captive audience of interested parties who want to know more. So use that platform to help showcase your expertise. Write blogs that showcase what you do and how you can help them. Share case studies and testimonials and take the time to build trust.

#6: A mailing list helps save time

Building trust with your audience can take time, and if you have your own mailing list, you’re off to a good start. But if you want to save time, automate the emails you send. You can batch your tasks, write them well in advance and create entire campaigns that will run on autopilot, so you can focus on other things safe in the knowledge that your mailing list is doing an excellent job for you.

#7: Email has a higher response rate

If you’re looking for a better response rate for sales and new clients, look no further than your mailing list. Your emails are 40 times more likely to lead to a sale than social media.

#8: You’re more likely to be seen and heard

Social media can be a bit of a void when getting your message out there. Thanks to the algorithms, you can often feel like you’re not being seen and heard. But if you focus on sending consistent messages to your email list, you’ll find it a lot easier to strike up a response and build relationships.

#9: You can segment your list

Why does this matter? You can personalise and tailor the experience for everyone on your list. Segmenting enables you to cater for all stages of the buyer’s journey and send targeted campaigns to the right people at the right time.

#10: Make it easier to find your next clients

The people on your list are there because they’re interested in what you do. If you’re looking for an easier way to find your next clients, build your list and consistently interact with it!

A coach can benefit from building a mailing list in so many ways. Primarily, it’s a platform that enables you to be seen and heard by the right people – people who are interested in what you sell. So whether you’re looking to fill that one-off client slot or make your next launch a success, turn to your list, as you’ll find the response a lot better than any other online platform!