Paperweight PA

Virtual Assistance for you and your business!


Paperweight PA - Virtual PA based in Luxembourg - We are here to help

Administration Support for Coaches

Are you a Coach or Trainer feeling overwhelmed with all the day to day administration that is involved in running your business? Wouldn’t you rather be focusing your time on working directly with your clients, doing what you do best?

PA/Admin Support for Entrepreneurs

Perhaps you are an Entrepreneur or Small Business Owner struggling to meet your goals or build you revenue, because your days are taken up with doing tasks in your business rather than working on your business.

Lifestyle/PA Support for Professionals

Is your personal To Do list stressing you out? We can also provide PA assistance on the home front too, helping you keep on top of all your personal administration, or assist with booking a trip or organising an event?

Sandra Storoni - Paperweight PA

About Sandra

I’m Sandra Storoni, the Owner and Founder of Paperweight PA. I am passionate about helping coaches, consultants and entrepreneurs build their businesses, by taking care of all the day-to-day admin so that they can focus on what they do best! I particularly enjoy supporting female executives and business owners. When women support women, great things happen!

I worked for many years in the travel industry before deciding to settle in Luxembourg. This small, multi-cultural country at the heart of Europe has now become home and is where I met my husband, Marc. I love that every day I get to speak French, German or try out my limited Luxembourgish too (all with a soft Scottish accent!).


I engaged Sandra to help with some admin work that was getting on top of me while running a busy one-person consultancy. Sandra’s no-nonsense pragmatic style helped not only to work through the backlog, but to simplify my processes to help me keep organised. I recommend her… Read more “Testimonial 1”

Richard Russell
Russell & Co

When I tell people I engaged Sandra’s virtual / personal assistant services I add that “it is the best money I’ve ever spent on my business.” Sandra is the epitome of professional. She sees something that she could do to help me and she offers to do it. She communicates clearly and concisely. She helps in crisis situations (rescheduling my clients when I was very ill and again when I had a death in the family). She is detail-oriented and… Read more “Testimonial 2”

Annie Ricci, MA, PCC
Founder & CEO at Annie Ricci Coaching, LCC

I needed help with reconciling expenditure – there were 1000s of receipts/invoices across 4 cards/bank transfers/cash payments, and every continent and as many currencies you can think of. I didn’t have the time or inclination to sort through a years’ worth of receipts and put them in chronological order so I asked Sandra for… Read more “Testimonial 3”

Joanna Hein-Hartmann
Director of Media at Legal Company

I have known Sandra for over 11 years during which time she was the Executive Assistant/Office Manager for De Beers, a leading diamond company. Sandra’s organisation skills are second to none. Managing an office, organising Board meetings and arranging senior executive travel and their diaries was always done professionally, with due care and compassion. From a personal perspective Sandra assisted my family to relocate from South Africa to Luxembourg. Her personal service and attention to detail was outstanding and certainly… Read more “Testimonial 5”

Bernard Olivier
B & J S Consulting Sarl

Sandra is the most accomplished Executive Assistant I have worked with. Diligent and unflappable (in several languages), she always gave me the confidence that whatever was needed would happen. I would highly recommend her to… Read more “Testimonial 6”

Adrian O'Sullivan

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