If you’re feeling a little overwhelmed around social media, you’re not alone. Speak to any business owner, and it won’t be long until overwhelm is mentioned. But that’s totally understandable. Running a business is hard, especially when you’re doing it alone – and that’s without throwing social media into the mix!
Social media tends to exacerbate those feelings of overwhelm. The platforms are not only full of posts and people vying for your attention, but they also push for you to step up and be visible on them too.
And if you want to show up confidently, you need to drop the overwhelm around social media. Here are my top tips for doing just that.
#1: You don’t need to be on all the social media platforms
Just because a platform exists, it doesn’t mean you need to use it. Stick to just one or two platforms and give them your focus for at least 90 days. Choose the ones your ideal audience are on and get active and visible on them. If you’re worried about missing out on the other platforms, simply reserve your handle on them and park them for another quarter.
#2: Have a simple strategy to ease the overwhelm
It’s so easy to get sucked into scrolling when you visit a social media platform! So have a simple strategy in place to stop that from happening. This will also help alleviate the overwhelm. Decide how long you’re going to be on there for each visit. Also, what you need to do when on there, what groups you’re going to participate in and the people you’re going to engage with. Then set a timer up and do just what you planned to do.
#3: Drop overwhelm by repurposing and scheduling your content
Repurposing and scheduling content will help too. Set aside time each week or month to forward plan, create and schedule your content so you’re not panicking about what to post each day. Repurpose your popular old posts and blogs, and promote your older popular videos and podcasts too.
#4: Stick to a posting frequency that suits you
As mentioned above, forward planning and batch creating will really help cut down the overwhelm around social media. But what’s vital is that you pick a posting frequency that suits you. Not only in terms of whether you batch weekly or monthly, but also the frequency of posting. Decide if you can manage a daily post, a couple a day, or two or three posts a week – and then stick to it.
#5: Hand it over to someone else to manage for you
Although you don’t need to be a tech whiz to run your own social media, it’s a task that takes up valuable time. It’s also one of those business tasks that you don’t need to be doing yourself. There are various ways you can outsource it. If you prefer, you can come up with the initial captions and ideas before handing them over to your PA/VA to create graphics and schedule. Alternatively, you can give them free rein to create it all, with you approving before it goes live.
If you’re feeling a little overwhelmed around social media, you’re not alone. But if you follow the tips mentioned above, you can help ease that overwhelm. And as mentioned in the final tip, it’s a task you can also take off your plate altogether!
As with many of the different tasks a Virtual VA can do for you, social media is something a Virtual VA can often complete faster and more efficiently for you. If you’d like to explore how we can work together to help you drop the overwhelm around various tasks (including social media), do please get in touch. We can discuss your needs and establish the best way forward for you and your business.