How do you feel about your online visibility? Is it something you enjoy being part of, or are you someone who feels a lot of overwhelm around online visibility? The online space can be a hectic environment for everyone. For many business owners, it’s an essential part of their visibility strategy, and somewhere they must be if they want their business to grow. But it’s also somewhere many feel overwhelmed by, especially if they’re naturally introverted, lacking in confidence, or new to business.
Online marketing is a skill you need to master if you want to be successful. But if you’re currently feeling stressed and overwhelmed by it, here are some things you can do to minimise those feelings.
#1: If you want to reduce the overwhelm around your online visibility, stop trying to be everywhere
You don’t need to be on every single platform to be successful. Pick the right platforms for you. This means picking the places your ideal clients are hanging out AND the platforms you want to use.
All businesses should have their own website, as a bare minimum. Check out the blog entitled How your Virtual Assistant can help with your website for ways you can outsource tasks related to your website.
But know that when it comes to social media, as well as the various podcast, video and course platforms, you can choose those which suit your skills and natural preferences. You don’t need to be everywhere in order to be visible. The key is to be consistent with the ones you choose.
#2: Create a schedule that works for you to help reduce online visibility overwhelm
You can also reduce overwhelm around online visibility by creating a schedule that works for you. As mentioned above, consistency is key, so opt for being consistent rather than constant.
All businesses need to factor in time for content creation and online networking. But that doesn’t mean complicated or time-consuming schedules. Be realistic with your expectations and your time. Create a simple social media workflow, set aside weekly networking time and schedule time for each in your diary.
#3: Batch and schedule content in advance to help reduce overwhelm
It’s a lot easier to batch your tasks, too, as task batching is a great way to improve your productivity. That way, you can create just one weekly slot for your content creation. When you do this, you’ll also find it easier to repurpose your content too. That blog post could be repurposed into 4 social media posts, or you could create a central theme for that week’s content.
Scheduling your content in advance is another way to reduce overwhelm. That way, you can set it and forget about it for the rest of the week. There are plenty of free and paid schedulers for you to choose from.
#4: Stay focused on your intentions and goals when online
Overwhelm is often worse when you lack focus. So get super intentional with your goals. You can then break down all the steps you need to take to reach them. But more importantly, it helps you stay focused when you go online. Suppose you have a specific goal to interact with 10 people on a social media platform. In that case, you’re going to be more intentional and focused with your actions, as opposed to when you set a loose goal of ‘getting visible online’.
#5: Build a mailing list to help reduce online overwhelm
And finally, know that being online isn’t the answer to all your visibility issues. Social media platforms, in particular, can be fickle places. Many business owners have found themselves falling foul to the terms and conditions, losing their accounts and access to the network of people they’ve been growing.
That’s why it’s so crucial that you know how you can benefit from building a mailing list. It’s the only space where you own those carefully collected names and email addresses. So start building your mailing list and staying in touch with the people on it. If you need an added incentive to do this, know that the people on your mailing list are much more likely to engage and buy from you as opposed to those on your social media accounts!
Overwhelm around online visibility is something many business owners struggle with. But it isn’t something you have to simply put up with; there are so many options for reducing it. So use the tips above to help reduce your overwhelm without dropping off the radar altogether. Because you never know, once you drop the overwhelm, you may start to enjoy being in that online space again.
If you’re looking for help managing your online visibility, your website or your business in general, why not get in touch? Here at Paperweight PA, we have a range of solutions designed to help ease your overwhelm and get you the virtual assistance you need to free up your time and organise your business. So if you have any questions or are ready to chat solutions, you’ll find our contact information here.